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SCOUT· 33%11m·2026-07-01·Arts Culture
SCOUT· 33%11m·2026-07-01·Arts CultureWhy countries should measure dreams and ambitions (just like GDP) | Lance Katigbak
TED Talks Daily
What do you want to be when you grow up? It's a universal question — and yet at some point, people stop asking you. Drawing on a nationwide survey across the Philippines, consumer researcher Lance Katigbak makes the case that countries should keep track of their citizens' ambitions and aspirations. His radical…
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