TED Talks Daily — The question that saved my company from bankruptcy | Sharon Price John

SCOUT· 25%12m·2025-12-11·Arts Culture

The question that saved my company from bankruptcy | Sharon Price John

TED Talks Daily

Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question. Hosted on…

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The question that saved my company from bankruptcy | Sharon Price John

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