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Speaking of Psychology — Tightwads and spendthrifts: How emotions drive our shopping behavior, with Scott Rick, PhD
Scout ratingSCOUT· 25%30m·2021-12-01·Science

Tightwads and spendthrifts: How emotions drive our shopping behavior, with Scott Rick, PhD

Speaking of Psychology · 169

Does shopping bring you joy? Or do you feel a bit of pain and regret every time you have to make a purchase? Many of us will be shopping for gifts in the upcoming weeks -- whether we enjoy it or not. Scott Rick, PhD, of the University of Michigan's Ross School of Business, discusses how our emotions drive our buying…

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