Encore - Tightwads and spendthrifts: How emotions drive our shopping behavior, with Scott Rick, PhD
Does shopping bring you joy? Or do you feel a bit of pain and regret every time you have to make a purchase? Many of us will be shopping for gifts in the upcoming weeks—whether we enjoy it or not. Scott Rick, PhD, of the University of Michigan's Ross School of Business, discusses how our emotions drive our buying…
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