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SCOUT· 29%41m·2026-02-25·Science
SCOUT· 29%41m·2026-02-25·ScienceCatching fire: What goes viral and why? With Jonah Berger, PhD
Speaking of Psychology · 368
Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, discusses the science of what catches on; the psychological forces that drive word of mouth, including social currency and high-arousal emotions like awe and anger; whether online and offline sharing…
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