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Smart Talks with IBM — Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations
Scout ratingSCOUT· 68%43m·2026-04-21·Technology

Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

Smart Talks with IBM · 1

The HEINEKEN Company is one of the world’s pioneering global brewers. Founded in 1864, it continues to innovate as it pursues its ambition to become the world’s best‑connected brewer. For the Season 7 premiere of Smart Talks with IBM, Malcolm Gladwell sits down with Surajeet Ghosh, HEINEKEN’s Chief AI Officer, in…

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