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SCOUT· 63%43m·2025-11-08·Money
SCOUT· 63%43m·2025-11-08·MoneyThe Viral Milk That Helped Set Off America's Protein Boom
Odd Lots
Protein seems to be everywhere these days, with brands from Starbucks to Pepsi jumping on the trend. But the obsession with protein may have started earlier — with a humble dairy product that defied the broader decline in US milk consumption. Fairlife, which uses a specialized filtering process to boost protein and…
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