Lenny's Podcast: Product | Career | Growth — Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour (Reforge)

BUZZING· 72%1h 29m·2025-08-17·Technology

Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour (Reforge)

Lenny's Podcast: Product | Career | Growth

Brian Balfour is the founder of Reforge, the former VP of Growth at HubSpot, and a student (and teacher) of product growth. Brian has studied every major platform shift—from Facebook to Apple to Google—and he’s spotted a pattern that’s about to repeat with ChatGPT. In this conversation, you’ll learn: 1. The 4-step…

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Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour (Reforge)

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