Lenny's Podcast: Product | Career | Growth — The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

SCOUT· 68%1h 09m·2023-08-24·Technology

The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

Lenny's Podcast: Product | Career | Growth

Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Merge—A single API to add hundreds of integrations into your app | Eppo—Run reliable, impactful experiments — Bob Moesta is the co-creator of the Jobs To Be Done (JTBD) framework, a close collaborator of Clay Christensen, and CEO and…

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The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

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