Lenny's Podcast: Product | Career | Growth — The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

SCOUT· 60%1h 11m·2025-09-14·Technology

The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

Lenny's Podcast: Product | Career | Growth

Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT/Claude/Gemini/Perplexity answers. He’s…

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The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

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