Lenny's Podcast: Product | Career | Growth — "Sell the alpha, not the feature": The enterprise sales playbook for $1M to $10M ARR | Jen Abel

SCOUT· 66%1h 21m·2025-11-09·Technology

"Sell the alpha, not the feature": The enterprise sales playbook for $1M to $10M ARR | Jen Abel

Lenny's Podcast: Product | Career | Growth

Jen Abel is GM of Enterprise at State Affairs and co-founded Jellyfish, a consultancy that helps founders learn zero-to-one enterprise sales. She’s one of the smartest people I’ve ever met on learning enterprise sales, and in this follow-up to our first chat two years ago (covering the zero to $1 million ARR…

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"Sell the alpha, not the feature": The enterprise sales playbook for $1M to $10M ARR | Jen Abel

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