Lenny's Podcast: Product | Career | Growth — Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

SCOUT· 63%1h 24m·2024-01-25·Technology

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

Lenny's Podcast: Product | Career | Growth

Geoffrey Moore is an author, speaker, and advisor, widely known for his seminal book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, which many consider the most important book ever written on go-to-market strategy. Moore’s work is focused on the market dynamics surrounding…

Listen now

Buzzmeter · cross-platform

63%

SCOUT

Scout bees are checking it out — divided opinions, the swarm hasn't committed.

Hive Vote · Skep listeners

New on SkepAwaiting the hive's first votes

Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.

Rate this episode

Add your vote to the Hive — listeners rate every episode after they finish.

Recent reviews

No reviews yet — be the first.

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

Rate this episode

More from Lenny's Podcast: Product | Career | Growth

What happens after coding is solved? | Fiona Fung (Manager of the Claude Code and Cowork Teams)

Hard truths about building in the AI era | Keith Rabois (Khosla Ventures)

Head of Claude Code: What happens after coding is solved | Boris Cherny