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Ladies Who Launch — How SOJO Got Into Selfridges: The Real Story
Not scored yet1h 04m·2026-04-29·Business

How SOJO Got Into Selfridges: The Real Story

Ladies Who Launch · 74

Josephine Philips is the founder of SOJO, the UK's first on-demand clothing alterations and repairs app. She started SOJO by manually cycling garments across London to validate the idea before raising £1.8M in pre-seed funding (backed by Depop's own founder), landed Forbes 30 Under 30, and opened a permanent…

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