Building NEOM: Nicola Elliott on £45M Turnover, 150 Products & Self-Funding vs Investment
In this week's episode of Ladies Who Launch, Nicola Elliott, founder of NEOM, takes us behind the scenes of building a brand in a category that barely existed when she started. From the early days of product creation to scaling to 150 products, 150 employees, and £45M in annual turnover, Nicola gets into the mechanics…
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