James Reed: all about business — 92. When should you hire, raise or expand? The lessons from Forest Bikes | Caroline Seton

SCOUT· 40%51m·2026-08-17·Business

92. When should you hire, raise or expand? The lessons from Forest Bikes | Caroline Seton

James Reed: all about business

When do you hire, when do you raise, and when is expansion actually the right move? In this episode of All About Business, James sits down with Forest co-founder Caroline Seton to pull back the curtain on how a London startup scaled to over two million rides a month. From using smart pricing to make customers do the…

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92. When should you hire, raise or expand? The lessons from Forest Bikes | Caroline Seton

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