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James Reed: all about business — 79. What businesses should learn from museums about innovation | Elizabeth McKay
Not scored yet58m·2026-05-18·Business

79. What businesses should learn from museums about innovation | Elizabeth McKay

James Reed: all about business

How can a major museum be run with the same entrepreneurial mindset as a high-growth business? In today's episode, James Reed speaks with Elizabeth McKay, Director and CEO of the London Transport Museum. While many perceive museums as static archives, Elizabeth explains how she applies commercial strategy to ensure…

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