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James Reed: all about business — 72. How to build a successful brand in a competitive market | Steve Perez
Not scored yet59m·2026-03-30·Business

72. How to build a successful brand in a competitive market | Steve Perez

James Reed: all about business

How do you turn a single idea into a global brand and keep winning in an industry where most products fade away? In this episode of all about business, James sits down with Steve Perez, founder of Global Brands, to unpack the reality behind building one of the UK’s most successful drinks businesses from scratch. Steve…

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