Episode 04 - Mental Accounting (حسابداری ذهنی)
جالبه بدونی که ما پول و منابعش رو همیشه یکجا نمیبینیم. ذهنمون برای هر چیز یک «حساب جدا» باز میکنه؛ حقوق ماهانه، پسانداز، پاداش، پول عیدی… هرکدوم رو هم جدا خرج میکنیم، حتی اگر همه از یک جیب باشه. این همون حسابداری ذهنی تو اقتصاد رفتاریه؛ یک خطای شیرین که باعث میشه با یک اسکناس، بسته به اینکه از کدوم حساب ذهنی…
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