Episode 02 - Economics, The Science of Motives (اقتصاد، علم انگیزهها)
اقتصاد فقط فرمول و نمودار نیست؛ علم انگیزههاست. علمی که به ما میگه چرا گاهی برای کارهای درست انگیزه نداریم و اصلا چطور میشه اون انگیزه رو ساخت. بعضی انگیزهها آشکار هستن برای ما؛ مثل شنیدن «تخفیف» یا «مجانی». اما بیشترشون تو لایههای پنهان ذهن شکل میگیرن. اینجاست که اقتصاد رفتاری وارد میشه؛ ترکیب اقتصاد و…
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