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How I Built This with Guy Raz — UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
Not scored yet1h 32m·2026-05-25·Business

UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

How I Built This with Guy Raz · 840

In 1978, Brian Smith quit his accounting job in Australia and headed to California with a surfboard, some savings, and ambition. He figured California was where he’d find an idea or a product to bring back home to Australia to build a business. A year in, he was still looking.. But then he saw an advertisement in a…

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