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How I Built This with Guy Raz — Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon
Not scored yet1h 13m·2026-01-19·Business

Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

How I Built This with Guy Raz · 803

A bright blue guitar covered in orange koi fish vanished from a museum display … and Swifties immediately knew what it meant. That distinctive guitar—the one Taylor Swift used to record Speak Now—had been a gift. Hand crafted, by the founders of Taylor Guitars. When she brought it back on stage during her Eras tour,…

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