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How I Built This with Guy Raz — Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge
Not scored yet1h 33m·2026-03-09·Business

Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge

How I Built This with Guy Raz · 818

Aaron Krause did not set out to reinvent the kitchen sponge. He was a car detailer, building buffing pads and the machines that made them. To clean his greasy hands, he made a makeshift hand scrubber out of extra-rough foam, and it worked so well he decided to sell it. But nobody wanted it. He shelved the product for…

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