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How I Built This with Guy Raz — Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
Not scored yet1h 16m·2025-10-20·Business

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

How I Built This with Guy Raz · 777

A century ago, Jeff Braverman’s grandfather opened a peanut shop in Newark, New Jersey. By the early 2000s, the family business was doing $1M in sales and struggling to stay afloat. Jeff had a high-paying job in finance, but walked away from it to reinvent the business. His strategy? The internet. Something his dad…

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