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How I Built This with Guy Raz — KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
Not scored yet1h 09m·2026-04-13·Business

KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar

How I Built This with Guy Raz · 828

What if the thing you care about most ... might be what’s holding your business back? Daniel Lubetzky didn’t leave his law job to build a straightforward business. He left it to build a company he believed would support peace in the Middle East. Daniel named it, aptly, PeaceWorks. It partnered with Israeli and Arab…

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