e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
In 2004, Joey Shamah and his partner launched a cosmetics company built on an idea that made almost no sense: Sell high-quality makeup for just $1. At the time, high quality beauty products were supposed to be expensive. The biggest brands spent fortunes on celebrity endorsements, glossy ads, and premium shelf space.…
We score an episode from what we can actually measure — its reach and engagement, what listeners say about it, and what it covers. We don't have those signals for this one yet, so it doesn't get a number.
Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.
Rate this episode
Add your vote to the Hive — listeners rate every episode after they finish.
- No reviews yet — be the first.
More from How I Built This with Guy Raz
See all episodes →
Panera: Ron Shaich. The Big Bet That Changed Fast Food (2018)
Dr. Squatch: Jack Haldrup. From a Closet Full of Soap to a $1.5 Billion Brand
Dell Computers: Michael Dell. The College Dropout Who Took on IBM (2018)
One great episode in your inbox, daily — free.
One email a day, unsubscribe anytime. No spam, ever.