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How I Built This with Guy Raz — diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Not scored yet1h 16m·2026-03-23·Business

diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

How I Built This with Guy Raz · 822

Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com. It did so well that it attracted the attention of Amazon, which slashed prices on its own diapers until Marc was forced to sell them his business. It was not a happy moment, but it was…

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