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How I Built This with Guy Raz — Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
Not scored yet1h 23m·2026-08-10·Business

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

How I Built This with Guy Raz · 862

Laura Modi set out to build a better infant formula. What followed was years of setbacks: a crippling dispute with the FDA, a frustrating search for a manufacturer, and the constant fear that the company would run out of money before it reached customers. But today, Bobbie generates over $100 million a year and has…

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