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Good Bad Billionaire — Luciano Benetton: Famous fashion to cultural controversy
Not scored yet41m·2025-12-01·Business

Luciano Benetton: Famous fashion to cultural controversy

Good Bad Billionaire

Luciano Benetton rose from poverty in postwar Italy to found a chain of 7,000 high street fashion stores and create some of the most controversial advertising campaigns in history, becoming a billionaire along the way. Journalist Zing Tsjeng and BBC business editor Simon Jack discover how it all started for Luciano…

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