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Good Bad Billionaire — Lord Sugar: From entrepreneur to Apprentice
Not scored yet45m·2026-09-14·Business

Lord Sugar: From entrepreneur to Apprentice

Good Bad Billionaire

It's a classic British rags-to-riches story: Alan Michael Sugar went from selling car aerials from the back of his minivan to becoming one of the most recognisable faces of UK business. First with his consumer electrics company Amstrad, then as the frontman of the UK version of The Apprentice. Journalist Zing Tseng…

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