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SCOUT· 34%9m·2025-11-26·Business
SCOUT· 34%9m·2025-11-26·BusinessWhat's a smell trademark, anyway?
Finshots Daily
In today’s episode on 27th November 2025, we tell you how Japanese tyre-maker Sumitomo Rubber secured legal approval for a rose-scented tyre as a trademark — something no one had managed before in India. And why this unusual win could open the doors for a whole new category of sensory trademarks in the country. 30…
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SCOUT
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