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Embracing Marketing Mistakes — When Twitter Turned On Royal Mail
Not scored yet4m·2025-12-23·Business

When Twitter Turned On Royal Mail

Embracing Marketing Mistakes

A single missing gesture can set the internet alight. We open up about a day when Royal Mail faced a fast-moving backlash over Paralympics stamps and how a quiet policy gap looked like a loud value judgment on social media. From the first surge of tweets to the uncomfortable hours stuck in monitoring mode, we walk…

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