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Embracing Marketing Mistakes — Marketing FAIL: How I made 120,000 Anglers Angry
Not scored yet3m·2025-05-15·Business

Marketing FAIL: How I made 120,000 Anglers Angry

Embracing Marketing Mistakes

Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire Water, when he inadvertently angered 120,000 anglers by running a competition featuring a photo that violated pike fishing ethics. 😱 • Angling Times (circulation 120,000) ran a front-page headline: "Anglers in fury over…

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