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Embracing Marketing Mistakes — EP 97: Ex-McKinsey Strategist: Why Your Strategy Will Fail - Faris Aranki
Not scored yet47m·2026-01-27·Business

EP 97: Ex-McKinsey Strategist: Why Your Strategy Will Fail - Faris Aranki

Embracing Marketing Mistakes

A brilliant strategy doesn’t fail because it’s wrong. It fails because people don’t own it and leaders won’t focus. That’s the energising premise of our conversation with Faris Aranki, founder of Shear Ghetto Consulting and former McKinsey advisor, who breaks down why IQ without EQ and FQ leaves great plans to die at…

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