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Embracing Marketing Mistakes — EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch
Not scored yet1h 13m·2025-08-19·Business

EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch

Embracing Marketing Mistakes

Back when Apple was rumoured to be about to launch the iPad, BBC presenter Spencer Kelly was already on air confidently predicting that the rumours were nonsense, because tablets were a stupid idea. Just six hours later, Steve Jobs proved him spectacularly wrong. In this episode, Spencer reflects on the mistake, the…

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