EP 33: When Marketing Stunts Backfire: Lessons from Paddy Power’s Oscar Pistorius Ad Fail
Get ready for a masterclass in disruptive marketing with our special guest, Ken Robertson, the former Head of Mischief at Paddy Power and current CEO of the Tenth Man. We uncover how Ken's strategies transformed Paddy Power into an entertainment powerhouse, from their mischievous "black ops" division to their stunts…
We score an episode from what we can actually measure — its reach and engagement, what listeners say about it, and what it covers. We don't have those signals for this one yet, so it doesn't get a number.
Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.
Rate this episode
Add your vote to the Hive — listeners rate every episode after they finish.
- No reviews yet — be the first.
More from Embracing Marketing Mistakes
See all episodes →
26%EP 130: Gerry Hopkinson Sold His Agency, Stayed Five Years, And Became A Cultural Strategist
EP 133: Uber Eats' First Marketing Hire On AI Search
You Waited 15 Minutes for a Taxi. Now Seven Feels Rude
Similar episodes from other shows
More like Embracing Marketing Mistakes →
Content and thought leadership in a zero-click world: The trust implications of GEO (aka AI search)
20Growth: The Death of Growth Teams? | How Hubspot Use AI to Triple Email Conversion | The Future of AI SEO | Why Prompt Engineering is the New Coding | What Every CMO Needs to Know About AI in 2025
EP 23: AI in Marketing Strategies
Super Bowl Commercials – Do They Really Work?
One great episode in your inbox, daily — free.
One email a day, unsubscribe anytime. No spam, ever.