EP 121: I Invented a Category, Sold to Diageo, and Almost Lost It All
Ben Branson invented an entirely new drinks category from his kitchen. Then a £1 million hole nearly took it all away. In this episode, Ben explains how Seedlip, the world's first non-alcoholic spirit, grew twice as fast as the industry standard, and how that growth hid a working capital gap that surfaced mid-flight…
We score an episode from what we can actually measure — its reach and engagement, what listeners say about it, and what it covers. We don't have those signals for this one yet, so it doesn't get a number.
Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.
Rate this episode
Add your vote to the Hive — listeners rate every episode after they finish.
- No reviews yet — be the first.
More from Embracing Marketing Mistakes
See all episodes →
26%EP 130: Gerry Hopkinson Sold His Agency, Stayed Five Years, And Became A Cultural Strategist
EP 133: Uber Eats' First Marketing Hire On AI Search
You Waited 15 Minutes for a Taxi. Now Seven Feels Rude
Similar episodes from other shows
More like Embracing Marketing Mistakes →
Chad Janis: How I Sold Grüns to Unilever for $1.2B
E35: Julian Hearn: Huel - £45 Million In 4 Years
How to Scale a Highly Profitable Brand: Innovating and Marketing for Success
The Billion-Dollar Energy Drink No One Saw Coming | Ep. 446 with Scott Frohman Founder and CEO of Odyssey Functional Energy
One great episode in your inbox, daily — free.
One email a day, unsubscribe anytime. No spam, ever.