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Embracing Marketing Mistakes — EP 105: The Email That Destroyed 30 Years Of Customer Loyalty - Roger Dooley
Not scored yet55m·2026-03-31·Business

EP 105: The Email That Destroyed 30 Years Of Customer Loyalty - Roger Dooley

Embracing Marketing Mistakes

One email rewrote “lifetime” loyalty and turned Carnival’s most devoted customers against the brand. In this episode, neuromarketing pioneer Roger Dooley breaks down the background to that decision, the Royal Caribbean photo-op disaster, and how AI could have stopped both. For twenty years, Roger has been inside the…

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