Youtube is Saregama’s superpower—and its kryptonite
2024 was a defining year for Saregama, one of India’s oldest music labels. This is a company that has been around for well over a century. For a long time now, it has been associated with the kind of music your parents and grandparents grew up listening to – the classics, evergreen Bollywood numbers, Ghazals, Carnatic…
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