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SCOUT· 36%10m·2026-07-22·News Politics
SCOUT· 36%10m·2026-07-22·News PoliticsThird Wave built a coffee brand. Now it's betting against it
Daybreak · 799
No coffee chain in India is clearly profitable. Third Wave Coffee, which lost 110 crore rupees in FY24 with nearly 70% of its stores in the red, is trying to change that with cake. Its new sub-brand, Third Rush, has put around 200 dessert items on the menu, with plans for 50 cafes by year-end. CEO Rajat Luthra, former…
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