Sam Altman said ads were a "last resort." Welcome to last resort
Sam Altman called ads a "last resort" in late 2024. That day has arrived. OpenAI just announced ChatGPT is running ads—personalised ones based on your conversations. The company spent $8 billion in 2025 alone with zero profit, and an essay predicted they'll burn through cash by 2027. Meanwhile, Google's Gemini is…
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