Daybreak — Orange is the new healthcare bet Amazon won't commit to

SCOUT· 19%13m·2025-12-22·News Politics

Orange is the new healthcare bet Amazon won't commit to

Daybreak · 647

Buried deep in Amazon's app is a partnership with Orange Health Labs for at-home diagnostics—it's third healthcare experiment in India after pharmacy and telemedicine. The strategy? Target existing customers with zero advertising spend, keeping the bet low-risk while competitors like Bigbasket and Blinkit capture…

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