Daybreak — Meesho’s success story is written in cash but investors now see risk

SCOUT· 28%9m·2025-10-22·News Politics

Meesho’s success story is written in cash but investors now see risk

Daybreak · 604

Meesho is preparing for one of India’s most watched IPOs. The company built its success in small-town India, where trust matters more than speed. Over 75% of its orders are still paid in cash on delivery. That approach helped Meesho win millions of new shoppers and grow faster than bigger rivals. But it also ties up…

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Meesho’s success story is written in cash but investors now see risk

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