India’s FMCG leaders are in a heated race for your spice cabinet
India’s packaged-food bigwigs ignored spices for a long time. Not anymore. Since 2020, everyone from ITC to Tata Consumer Products, from Dabur to Wipro, has been scrambling to cement their place in this essential corner of the Indian kitchen. They’ve pounced on spice brands, sometimes paying top dollar for them, all…
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