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SCOUT· 26%14m·2025-12-14·News Politics
SCOUT· 26%14m·2025-12-14·News PoliticsHow Youtube is challenging Instagram's social commerce dominance
Daybreak · 641
Youtube launched Shopping in India in October 2024, and within a year, 40% of eligible creators adopted it. The platform is betting on high-intent audiences who research before buying—unlike Instagram's impulse-driven model. By building shopping infrastructure in-house and partnering with Flipkart and Myntra, Youtube…
Buzzmeter · cross-platform
26%
SCOUT
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