How Tata landed a Punch on Maruti and also buried Nano’s ghost
Back in 2009, Tata launched an egg-shaped four seater hatchback that it was convinced would redefine mobility for the masses, Tata Nano. Initially priced at just Rs. 1 lakh, it was designed as the dream ride for the lower middle class. It was a bold and ambitious that unfortunately didn't quite take off. Auto experts…
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