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SCOUT· 26%17m·2026-04-30·News Politics
SCOUT· 26%17m·2026-04-30·News PoliticsHow one FMCG giant's complaint changed how IPL advertising works
Daybreak · 740
In November 2024, one of India's biggest FMCG companies, Hindustan Unilever, started getting a barrage of complaints from its consumers, who said they were seeing the same Dove and Surf Excel ads repeatedly on OTT platforms during a single watch session. Some of them were shown the same ads as many as 150 times within…
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SCOUT
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