How Doms is schooling ITC in India’s stationery business
If you’ve ever used a Classmate notebook or a Doms pencil, you’ve already been an unwitting part of one of India’s quietest rivalries in action. For years, ITC ruled the stationery aisle — backed by its giant paper mills and powerful brands. But Gujarat-based Doms is catching up fast. Since its 2023 IPO, Doms’ sales…
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