Daybreak — How Croma became the victim of Tata Digital's endless quest for relevance

SCOUT· 26%13m·2025-06-30·News Politics

How Croma became the victim of Tata Digital's endless quest for relevance

Daybreak · 521

Over the last four years, Croma has found itself in a curious spot. On paper, it’s Tata Digital’s crown jewel—contributing over half of its revenue and crossing ₹18,000 crore in sales last year. But behind the scenes, it’s also become Tata Digital’s favourite testing ground. From sudden team transfers — like its…

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