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SCOUT· 32%14m·2025-11-09·News Politics
SCOUT· 32%14m·2025-11-09·News PoliticsHow AI turned banks’ risk data into advertising
Daybreak · 616
Across India, lenders like HDFC and Kotak are repurposing the same algorithms that once judged credit risk to run hyper-personalised marketing campaigns. These systems now predict who’s ready for a credit card, or insurance plan by studying every transaction, payment, and habit — turning customer data into…
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