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SCOUT· 31%10m·2025-09-07·News Politics
SCOUT· 31%10m·2025-09-07·News PoliticsHas Giva found a new silver lining in India's gold-obsessed jewellery market?
Daybreak · 571
Giva is shaking up India’s jewellery market, long dominated by gold, with an unexpected bet on silver. Founded in 2019, the company has already grown into a $2 billion brand by targeting the massive but largely unorganized silver jewellery segment. Unlike competitors such as Caratlane and Bluestone that built their…
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